On August 27^th, 2019, ULIS-VNU in collaboration with Google organized the program “One Day with Digital 4.0 Bus”.

One day with Digital 4.0 Bus is an activity within the program “Vietnam Launchers Digital 4.0”, a Google initiative that has been implemented in many countries around the world to help small and micro businesses, store owners, startup individuals and students in Vietnam enhance business management and development, increase the efficiency of online businesses and create many new job opportunities for society through training course free of charge.

The event attracted many ULIS students and teachers. In the program, participants learned about brand issues, customer attraction, marketing, website bulding, woman opportunities in the era 4.0, etc. In particular, six basic lessons on digital and soft skills taught by expert trainers working in marketing communications were delivered during that day. The courses received positive feedbacks from learners. Concerns about building an online business channel system, how to build an attractive website, gender equality, difficulties in starting a business, and many other issues raised by ULISers were thoroughly answered by Google experts.